We're introducing a line of somewhat offensive, somewhat tasteless T-shirts. This to reaffirm guy-ness, in line with Dave Barry's book on that topic. 

Here's the first one. Buy at http://www.cafepress.com/lousy_t_shirts. This T-shirt is available in many more styles (baseball jersey, hoodie, sweatshirt, etc.) and colors (black, yellow, blue, etc.), for men, women, children.